At FIFA World Cup 2022, Legacies and Hashinclude launched the Steward App to revolutionize stadium accessibility and fan engagement across all Qatar venues. The mobile platform empowered real-time assistance, improved operations, and enhanced overall attendee experience.
Client
FIFA 2022
Challenge
FIFA 2022 demanded not just operational excellence, but an unmatched fan experience across diverse stadiums and audiences. Ensuring seamless accessibility, real-time support, and efficient crowd management for thousands of attendees posed a major challenge. The need was clear: a scalable, smart solution that offered inclusive, responsive support while aligning with the event’s global excellence standards.
Solution
Legacies, in collaboration with Hashinclude, developed the Steward App—a mobile solution to simplify and personalize stadium assistance. Designed for accessibility and efficiency, the app allowed attendees to request help for seat navigation, accessibility support, and wheelchair services. It enabled stadium stewards to deliver timely, guided support in real time. The application streamlined communication between fans and staff, reduced response time, and enhanced operational efficiency. With multilingual features and intuitive design, it ensured comfort and inclusion across all stadiums, embodying FIFA's vision for excellence and innovation.
Result
The Steward App transformed the FIFA 2022 experience across all Qatar stadiums by offering responsive, personalized support. It improved accessibility for attendees, reduced operational strain on staff, and elevated fan satisfaction. The digital transformation enabled by the app reinforced FIFA’s commitment to inclusivity, innovation, and world-class event execution, leaving a lasting impact on global sporting standards.
